Reader Response #1 + Thesis
Dyson has always been a household name synonymous with state-of-the-art and innovative products. The Dyson AM09 is a high quality bladeless fan heater boasting convenient features, quieter and safer design when compared to traditional fan heaters. However consumers might find its exorbitant pricing hard to accept when looking at a price to value standpoint.
Retailing at £400, the Dyson Hot+Cool™ Jet Focus bladeless fan heater AM09 has a height of 23.43 in (59.5 cm), length of 6.02 in (15.3 cm), width of 4.45 in (11.3cm), and weight of 5.91lb (2.68kg) (Dyson UK, n.d.). The AM09 is a bladeless fan designed to warm or cool the user. With the Air Multiplier™ technology, the fan has no spinning blades or exposed heating parts which makes it safe especially for children despite dispensing air at a speed 15 times faster (Salisbury’s Appliances, 2024). Awarded a “Quiet Mark” distinction from the ear-conscious Noise Abatement Society, noise levels are kept low albeit giving users 10 different strength settings to choose from (Gibbs, 2015). Dyson UK (n.d.) states that the fan can be adjusted using a remote control, which is curved and magnetized to be stored neatly on the fan. It can also be switched off with a sleep timer of predetermined intervals, ranging from 15 minutes to 9 hours.
Its main selling point is the bladeless design, yielding better air quality compared to traditional fan heaters. According to Dyson UK (n.d), air travels over an airfoil-shaped ramp, concentrating its direction and creating areas of low pressure behind and around the fan. The pressure difference forces surrounding air to be drawn in, resulting in a powerful stream of smooth cooling air. Anemos (2024) reinforces this by explaining that because rotating blades in traditional fans creates unevenness and fluctuating turbulence when producing air, bladeless fans can avoid that and create a steady air stream that feels breezy and comfortable.
Moreover, the bladeless design is safer and quieter. Without sharp blades spinning quickly, there is minimal risk of injury or damage to property. (Megafurniture, n.d.) The AM09 will also switch off automatically if knocked over. This is paramount with the presence of pets, children or elderly. Another key point is that the absence of blades equates to a quieter and energy efficient fan. This can be seen from the “Quiet Mark” distinction awarded to the AM09, where volume is a consideration.
Another advantage pertaining to the bladeless design is the ease of maintenance. According to Anemos (2024), it is imperative to keep fans clean to prolong its durability. The lack of blades makes thorough cleaning a low-risk and low-effort job, when there are no blades and grills to be disassembled.
Last but not least, the AM09 triumphs over traditional fan heaters by having a “Jet Focus and Diffused Mode”. (Dyson UK, n.d) It is able to blast hot or cool air directly at a user, or disseminate it across the room, something only a bladeless design can do, allowing users to conserve energy if a certain individual or area needs to be warmed/cooled.
However, at the end of the day, the Dyson AM09 being a household appliance will have its pricing be a big factor when judged by consumers. One could argue that the AM09’s exorbitant price tag of £400 which is over 10 times the traditional fan heater will seek consumers to find other alternatives. An experiment by Crist (2015) showed that the £349.99 Dyson AM09 took 10 minutes to raise the room temperature to 70 Fahrenheit while a £25 Lasko 754200 needed 30 minutes. This is a testament to the capabilities of the AM09, but users might find it hard-pressed to pay 10 times more for finer heating/cooling. This is further backed-up by an article from Dsouza (2022) analysing a rolling survey, where he displayed data that 78% of Britians and 79% of Americans concur price is a factor when purchasing an electrical appliance.
In a nutshell, the Dyson AM09 being quieter, safer and more maintainable, in tandem with dispensing finer heating/cooling than a traditional fan heater makes it evidently superior. (Anemos, 2024; Crist, 2015; Megafurniture, n.d.). But at £400 it is one of the most expensive in the market, and by a factor of 10 over other alternatives which might make some consumers think twice.
References:
Anemos. (2024, January 02). Bladeless Fans vs. Regular Fans: Which is the Smarter Choice for Cooling?
https://anemos.in/blogs/blog/bladeless-fans-vs-regular-fans-which-is-the-smarter-choice-for-cooling
Crist, R. (2015, February 12). Dyson’s newest air multiplier doesn’t feel so new. CNET. https://www.cnet.com/reviews/dyson-am09-hot-pluscool-review/#google_vignette
Dyson UK. (n.d). Dyson Hot+Cool™ Jet Focus fan heater AM09.
Retailing at £400, the Dyson Hot+Cool™ Jet Focus bladeless fan heater AM09 has a height of 23.43 in (59.5 cm), length of 6.02 in (15.3 cm), width of 4.45 in (11.3cm), and weight of 5.91lb (2.68kg) (Dyson UK, n.d.). The AM09 is a bladeless fan designed to warm or cool the user. With the Air Multiplier™ technology, the fan has no spinning blades or exposed heating parts which makes it safe especially for children despite dispensing air at a speed 15 times faster (Salisbury’s Appliances, 2024). Awarded a “Quiet Mark” distinction from the ear-conscious Noise Abatement Society, noise levels are kept low albeit giving users 10 different strength settings to choose from (Gibbs, 2015). Dyson UK (n.d.) states that the fan can be adjusted using a remote control, which is curved and magnetized to be stored neatly on the fan. It can also be switched off with a sleep timer of predetermined intervals, ranging from 15 minutes to 9 hours.
Its main selling point is the bladeless design, yielding better air quality compared to traditional fan heaters. According to Dyson UK (n.d), air travels over an airfoil-shaped ramp, concentrating its direction and creating areas of low pressure behind and around the fan. The pressure difference forces surrounding air to be drawn in, resulting in a powerful stream of smooth cooling air. Anemos (2024) reinforces this by explaining that because rotating blades in traditional fans creates unevenness and fluctuating turbulence when producing air, bladeless fans can avoid that and create a steady air stream that feels breezy and comfortable.
Moreover, the bladeless design is safer and quieter. Without sharp blades spinning quickly, there is minimal risk of injury or damage to property. (Megafurniture, n.d.) The AM09 will also switch off automatically if knocked over. This is paramount with the presence of pets, children or elderly. Another key point is that the absence of blades equates to a quieter and energy efficient fan. This can be seen from the “Quiet Mark” distinction awarded to the AM09, where volume is a consideration.
Another advantage pertaining to the bladeless design is the ease of maintenance. According to Anemos (2024), it is imperative to keep fans clean to prolong its durability. The lack of blades makes thorough cleaning a low-risk and low-effort job, when there are no blades and grills to be disassembled.
Last but not least, the AM09 triumphs over traditional fan heaters by having a “Jet Focus and Diffused Mode”. (Dyson UK, n.d) It is able to blast hot or cool air directly at a user, or disseminate it across the room, something only a bladeless design can do, allowing users to conserve energy if a certain individual or area needs to be warmed/cooled.
However, at the end of the day, the Dyson AM09 being a household appliance will have its pricing be a big factor when judged by consumers. One could argue that the AM09’s exorbitant price tag of £400 which is over 10 times the traditional fan heater will seek consumers to find other alternatives. An experiment by Crist (2015) showed that the £349.99 Dyson AM09 took 10 minutes to raise the room temperature to 70 Fahrenheit while a £25 Lasko 754200 needed 30 minutes. This is a testament to the capabilities of the AM09, but users might find it hard-pressed to pay 10 times more for finer heating/cooling. This is further backed-up by an article from Dsouza (2022) analysing a rolling survey, where he displayed data that 78% of Britians and 79% of Americans concur price is a factor when purchasing an electrical appliance.
In a nutshell, the Dyson AM09 being quieter, safer and more maintainable, in tandem with dispensing finer heating/cooling than a traditional fan heater makes it evidently superior. (Anemos, 2024; Crist, 2015; Megafurniture, n.d.). But at £400 it is one of the most expensive in the market, and by a factor of 10 over other alternatives which might make some consumers think twice.
References:
Anemos. (2024, January 02). Bladeless Fans vs. Regular Fans: Which is the Smarter Choice for Cooling?
https://anemos.in/blogs/blog/bladeless-fans-vs-regular-fans-which-is-the-smarter-choice-for-cooling
Crist, R. (2015, February 12). Dyson’s newest air multiplier doesn’t feel so new. CNET. https://www.cnet.com/reviews/dyson-am09-hot-pluscool-review/#google_vignette
Dyson UK. (n.d). Dyson Hot+Cool™ Jet Focus fan heater AM09.
https://www.dyson.co.uk/fans-and-heaters/hot-cool/white-nickel
Gibbs, S. (2015, April 15). Dyson Hot + Cool AM09 review: the world’s best heater fan? The Guardian. https://www.theguardian.com/technology/2015/apr/15/dyson-hot-cool-am09-review-worlds-best-heater-fan
Rishad Dsouza. (2022, September 19). US/Britain: Which factors do consumers consider when purchasing domestic appliances?
https://business.yougov.com/content/43856-usbritain-which-factors-do-consumers-consider-when
Salisbury's Appliances. (2024, September 19). Dyson AM09 Dyson Fan Hot & Cool - Salisburys Appliances.
https://salisburysappliances.co.uk/product/dyson-am09-dyson-fan-hot-cool/
Gibbs, S. (2015, April 15). Dyson Hot + Cool AM09 review: the world’s best heater fan? The Guardian. https://www.theguardian.com/technology/2015/apr/15/dyson-hot-cool-am09-review-worlds-best-heater-fan
Rishad Dsouza. (2022, September 19). US/Britain: Which factors do consumers consider when purchasing domestic appliances?
https://business.yougov.com/content/43856-usbritain-which-factors-do-consumers-consider-when
Salisbury's Appliances. (2024, September 19). Dyson AM09 Dyson Fan Hot & Cool - Salisburys Appliances.
https://salisburysappliances.co.uk/product/dyson-am09-dyson-fan-hot-cool/
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